Being Internet, by definition, a democratic and libertarian enough, e-commerce is likely to be used by startups, midsize and large corporations. But for purposes of classification according to the parts of an economic transaction, this commerce has three modes:
- C to C (consumers)
- B to C (business and consumer)
- B to B (business)
The e-commerce has grown because of its immediacy, but also the benefits to both seller and consumer. One of them is the savings. Internet allows us to start from a single product or service, and grow according to demand you have. Not be limited by borders, the Internet does not need work permits: one can offer products worldwide, and access is direct, without intermediaries. No office hours: Internet is always open, never closes.
But there are more concrete benefits for merchants and consumers. For the former, the Internet offers the opportunity to participate in an interactive marketplace, in which distribution costs or sales tend to zero. This can reduce the marketing channels, allowing more efficient distribution. Similarly, you can decrease the time it takes to conduct business operations, increasing efficiency of enterprises.
Providers to reduce their costs to access interactive database offers opportunities, send them by the same means, and reviewing grants. In addition, it facilitates the creation of new markets and segments, increasing the generation of benefits in sales, and there is a greater ability to enter new markets geographically remote. This is because the ability to reach so easily and at lower cost to potential customers, eliminating delays between different stages of the threads business.
And for customers, the interactive nature of the website and its hypertext environment allow nonlinear deep searches are initiated and controlled by themselves. Therefore, marketing activities via the Internet are more customer-driven than those provided by traditional media. The website’s ability to gather, analyze and manage large amounts of specialized data, allows the purchase by comparison and accelerates the process of finding articles. With increasing ability of suppliers to compete in an open electronic market, there is a drop in costs and prices. Such increased competition improves the quality and variety of products and services.
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Posted in Ecommerce, Marketing Tips | 
Tags: Commerce, customers, e-commerce, Electronic, Electronic Commerce, new markets