On the one hand we know that more money be invested in this sector as consumers and potential buyers are increasingly using the Internet both to get information, interact with other users or purchase and, therefore, companies must invest to reach these.
It is expected that next year is the year of social marketing. So far everything has been an experiment for the companies but in 2011 came within the overall marketing strategy.
It also has noticed a big change in mobile marketing. Smartphones Buying by consumers has grown unexpectedly which will involve development of mobile marketing not only SMS but also with sites designed for mobile phones and the development of applications for them.
2011 is the year that consumers can have custom business website with options that allow the user to enter a customized home based on information gathered on previous visits, giving more importance to services and consumer products. This customization will extend social networking, e-mail marketing and mobile marketing.
The search engine positioning is optimized, and there are many search engines and geolocation applications such as mobile or searches.
The data protection and privacy will be something that will continue to talk about because there are still some differences still remain.
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