Online Marketing Blog

According CheetahMail, campaigns, e-mail marketing is much more effective when they are addressed to friends and family.

It is true that this type of marketing does not respond to a target audience, but they are sent en masse losing the personalized treatment of the recipient.

The study found that campaigns aimed at family and friends have almost 30% higher click rate on the massive profits through email and transaction rate is almost 85% higher and 2.5 times higher respectively.

At this time, close to the Christmas campaigns to friends / family bring the best usual discounts of 20-30%, and one thing I noted, is more successful than those mail’s have a direct link to social networks.

To conduct this study analyzed the results of email campaigns, first to friends and family and, secondly, to massive. The first result was obtained from nearly 80 companies with mass mailings from summer last year and this year.

The second part focused on the campaign carried out to friends and family during the holiday season by identifying companies that sent emails offering the same offers both family and friends and run errands on a massive scale.

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