Online Marketing Blog

As a seller, all I want to do is get an e-mail marketing templates designed and built, they are ready for the new content will be added as needed. This is a nice and easy way of doing things.

Although you know for sure what your brand projects on the web, make sure to perform better in their marketing campaigns via email, so you need to know how a structure.

Here are my suggestions on how to do effective email marketing with templates.

General structure
The general structure of marketing email templates is common: the flag, the title, copy and footnotes, but sometimes you need to add some variations.

For example, you can add a preheader at the top, place the logo smaller, consistent with the title and at least a warning at the top of the email. It is also important to ensure that its structure and the copy, look the same in all email clients.

1. Background Images
The first thing to mention is that while background images are very nice, almost any client will pay attention – including Outlook 2010. So you better make sure your email looks quite well without them, perhaps by using an appropriate background color.

2. The preheader
This is small text at the top of the email and is the first thing a recipient sees when they open the email, whether or not loaded images.

Use it to:
* Include the view in a browser link, “so people can click directly.
* Add a few tricks for making the subject line to get the images loaded
* Add a link “opt-out, as well as the bottom.

3. Keep the little banner for the preview pane
It is very common that the logo is always at the top of the message, so people can see and have that association with the brand. However, it can be quite useless, while the images are not loaded and can make your mail appear as a preview pane blank.

As is well known, people tend to start reading in the upper left, so it is best to place the logo on the left and head up the caption to the right, or vice versa.

4. Details of the company in the foot
This is a legal requirement for websites and the same goes for emails. You must include the company name, address and registration number.

5. Cancel preferences
Finally, you need a subscription link, text that is easy to find and not a picture, so you can see while the images are not loaded.

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